During the 1990s, Sony was the world’s preeminent tech brand, dominating the field with its innovative designs and consistently superior products, but the past decade hasn’t been so great. The Japanese company lost its crown to Apple through a series of calamitous decisions and strategies that were more outlandish than forward thinking. So when Kazuo Hirai took over the mantle of CEO in 2012, his first task was merely to steady the ship. Two years on, however, Kaz is done patching up holes and making apologies, and Sony appears ready to lead from the front once more.
Sony returns to the swagger of its glory days