Motorola CEO apologizes for failed Cyber Monday promotion

Motorola CEO apologizes for failed Cyber Monday promotion

After Motorola’s $349 Moto X offer  devolved into a public relations disaster on Cyber Monday, CEO Dennis Woodside has issued a formal apology to disappointed consumers everywhere. “We owe you an apology,” reads the note posted at Motorola’s official blog. “I want you to understand what happened, and what we are doing to rectify the situation.” According to Woodside, Motorola badly misjudged demand for the discounted Moto X, which wound up being “far greater than we expected.” The mistakes piled up from there, as Woodside says his company failed to adequately test Moto Maker before the offer went live. “Testing failed to reveal weaknesses caused by large volumes of concurrent orders flowing through the Moto Maker customization engine.” A… Continue reading…

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Motorola CEO apologizes for failed Cyber Monday promotion

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