Burberry gets early access to iPhone 5s to film runway show

Burberry gets early access to iPhone 5s to film runway show

From the Gucci iPad cases to top executive hires , Apple’s relationship with luxury fashion brands has been gathering steam over the past few years. Now it’s getting even cozier with the announcement that Burberry will be using the as-yet-unreleased  iPhone 5s to capture photos and video of its upcoming runway show. In a joint press release , Burberry chief creative officer Christopher Bailey said that “this collaboration celebrates our relationship and shared foundation in design and craftsmanship.” Continue reading…

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Burberry gets early access to iPhone 5s to film runway show

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