Apple buys another popular public transit app to build out Maps

Apple buys another popular public transit app to build out Maps

As part of a series of mapping startup purchases, Apple has acquired Embark, a popular public transit app that’s used in cities across the US. Former Wall Street Journal reporter  Jessica Lessin revealed the purchase today, saying that Apple had confirmed the buy but did not give further details. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” said a spokesperson. Last month, Apple  purchased larger transit app HopStop , giving the same statement; it’s also reportedly acquired crowdsourced mapping tool Locationary

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Apple buys another popular public transit app to build out Maps

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