Microsoft’s SkyDrive name at risk in Europe after losing trademark case against broadcaster

Microsoft’s SkyDrive name at risk in Europe after losing trademark case against broadcaster

A UK court has ruled that Microsoft’s SkyDrive product infringes on a trademark owned by the British Sky Broadcasting Group, which operates under the name Sky. The ruling is valid across the entire European Union and could force Microsoft to pay for use of the SkyDrive name, or in a worst-case scenario, to rebrand the service throughout most of Europe. In part, the ease of confusion between SkyDrive’s cloud services and Sky’s broadband services led the England and Wales High Court to rule in favor of Sky, which holds the the “Sky” trademark for matters of software and digital communications within the EU. Continue reading…

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Microsoft’s SkyDrive name at risk in Europe after losing trademark case against broadcaster

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