Pandora competing ‘apples to apples’ with traditional radio for ads, says CEO

Pandora competing ‘apples to apples’ with traditional radio for ads, says CEO

For streaming music service Pandora, advertising revenues haven’t kept up with increasing licensing costs, even causing the company to cap its free mobile service at 40 hours per month. But that could soon change, with developments that will let ad buyers compare audience radings from Pandora and traditional radio side by side. Speaking to Bloomberg , Pandora CEO Joe Kennedy explained that services accounting for 80 percent of the US’s local ad sales will get easy access to Pandora’s ratings data by May. ‘Pandora will now be there side by side, apples to apples.’ The news could means easier buy-in for companies that traditionally had to research Pandora ratings themselves

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Pandora competing ‘apples to apples’ with traditional radio for ads, says CEO

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