New Amazon API takes on Google for Android ad dollars

New Amazon API takes on Google for Android ad dollars

To date, Amazon has taken Google’s Android operating system and used it for its own ends: creating an entirely separate app store , game ecosystem , and of course hardware ecosystem with the Kindle Fire. Today, Amazon is taking the next obvious step by offering developers a mobile ads API that will allow them to put Amazon-based ads in their apps in lieu of (or in addition to) ads from other networks — Google, for example. To participate, developers will need to include their apps in Amazon’s Android app store, but the ads can appear on any app on any Android device, not just Kindle Fire devices.

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New Amazon API takes on Google for Android ad dollars

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