Apple stays on the defensive with new iPhone promotional campaign

Apple stays on the defensive with new iPhone promotional campaign

The night before the introduction of the Galaxy S4 , Apple’s Phil Schiller took a number of shots at Samsung and Android in general — and the company has now launched a new promotional campaign defending the iPhone against the competition. As spotted by 9to5Mac , the company launched a new mini-site today, accompanied by an email blast that lays out its intentions right from the headline: “There’s iPhone. And then there’s everything else.” It touts a number of competitive product features, but with no new iPhone hardware immediately on the horizon it appears the company is reacting to the market rather than leading it. The iPhone has been lapped in pixel density In discussing screens, it touts the clarity and beauty of the Retina…

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Apple stays on the defensive with new iPhone promotional campaign

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