Who owns the hashtag? (It isn’t Twitter)

Who owns the hashtag? (It isn’t Twitter)

If you watched the Super Bowl from the pre-game show through the post-game show, you saw no fewer than 26 hashtags. They were in exactly half of the national ads , from #doritos to #calvinklein. It’s a staggering stat, especially compared with a paltry four Facebook mentions and a goose egg for Google+. Great news for Twitter, right? Continue reading…

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Who owns the hashtag? (It isn’t Twitter)

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