Justin Timberlake named Creative Director for Bud Light Platinum

Justin Timberlake named Creative Director for Bud Light Platinum

Just nine days after Alicia Keys joined the Blackberry team , the next celebrity creative director is here. This morning, Justin Timberlake was named the official creative director for Bud Light Platinum , the higher-alcohol Bud Light spinoff launched in early 2012. In Timberlake’s words, “Bud Light Platinum brings a refined discerning aesthetic to beer that plays well with what I’m doing.” In many ways, the collaboration resembles a standard endorsement deal, but like Keys, will.i.am and Lady Gaga before him, Timberlake has an official title to sweeten the deal. The partnership will come to a head this weekend, when he appears in a 60-second spot called “Platinum Night” during the Grammys, where he is also slated to perform

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Justin Timberlake named Creative Director for Bud Light Platinum

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