Facebook says it will be more transparent about tracking users, but critics aren’t satisfied

Facebook says it will be more transparent about tracking users, but critics aren’t satisfied

Facebook this week said it will be more transparent about the way it delivers targeted advertising, as part of a new agreement with the Council of Better Business Bureau . Under the agreement, users will be more clearly alerted to the fact that their browsing behavior is being tracked, though some say the measure doesn’t do enough to protect consumer privacy. By now, Facebook’s ad strategy is fairly well known. Tracking its users allows the social network to deliver more targeted advertisements, based on the sites they most regularly visit. Facebook’s agreement with the Council won’t do anything to change that, but it will make these practices more obvious, with a new AdChoices icon

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Facebook says it will be more transparent about tracking users, but critics aren’t satisfied

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