Mattel goes all in on AR for 2013

Mattel goes all in on AR for 2013

At last year’s Toy Fair, Mattel was all about Apptivity . The line of figures that interact with an iPad didn’t exactly revolutionize the industry. But, the company isn’t giving up on the concept. In 2013 it’s evolving and moving from action figures that you drag across a screen, to much more interactive augmented reality concepts

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Mattel goes all in on AR for 2013

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