Research In Motion rebrands itself as BlackBerry
At today’s BlackBerry 10 event, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. As of today, RIM is being rebranded as BlackBerry. “We have reinvented the company, and we want to represent this in our brand,” Heins said. “One brand
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Research In Motion rebrands itself as BlackBerry