Lenovo splits Think brand into separate group to better compete with Apple
Lenovo will be splitting its internal operations into two groups: Lenovo for mid- and low-range products, and Think for higher-end products currently associated with the ThinkPad. According to an internal email published through Sina Tech and reported by Engadget’s Richard Lai , the company will be reorganizing under two separate groups and splitting how it will handle each brand. Starting in April, Lenovo Business Group will handle mid-range laptops, desktop, and tablet computers, as well as smart TVs. Think Business Group, meanwhile, will be aimed at producing enterprise machines and high-end consumer products. In the email, Lenovo CEO Yang Yuanqing notes that Think is best positioned to compete with Apple in the high-end market
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Lenovo splits Think brand into separate group to better compete with Apple