Lenovo splits Think brand into separate group to better compete with Apple

Lenovo splits Think brand into separate group to better compete with Apple

Lenovo will be splitting its internal operations into two groups: Lenovo for mid- and low-range products, and Think for higher-end products currently associated with the ThinkPad. According to an internal email published through Sina Tech and reported by Engadget’s Richard Lai , the company will be reorganizing under two separate groups and splitting how it will handle each brand. Starting in April, Lenovo Business Group will handle mid-range laptops, desktop, and tablet computers, as well as smart TVs. Think Business Group, meanwhile, will be aimed at producing enterprise machines and high-end consumer products. In the email, Lenovo CEO Yang Yuanqing notes that Think is best positioned to compete with Apple in the high-end market

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Lenovo splits Think brand into separate group to better compete with Apple

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