HTC CEO optimistic about 2013, plans to spend more on marketing

HTC CEO optimistic about 2013, plans to spend more on marketing

HTC, the company that was once the fastest riser in the mobile industry, spent 2012 stuck in reverse gear. In spite of aggressively redesigning its smartphone lineup with the One series of Android devices and 8X and 8S Windows Phones, the Taiwanese outfit simply couldn’t drag itself out of the doldrums. Today, its CEO and co-founder Peter Chou has told the Wall Street Journal that he anticipates 2013 will be a better year for his team and that “the worst for HTC has probably passed.” Stressing the need for HTC to be more responsive to consumer demand and to act more flexibly, Chou ultimately believes it was HTC’s inadequate marketing that led to disappointment last year. HTC can be expected to redouble its promotional efforts in 2013,…

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HTC CEO optimistic about 2013, plans to spend more on marketing

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