Disney’s new augmented reality toys are promising, but frustrating

Disney’s new augmented reality toys are promising, but frustrating

At its best, augmented reality can promise a heads-up display for your entire life. But all too often, the overlay it creates adds little but pain and confusion. That was fully what I expected from Disney’s foray into augmented reality toys when I first heard about them. Aimed at a young audience, the toys are built by licensee Jaxx, and the first descriptions sounded abysmal: who wants to stare at a toy while watching somebody else — even a Disney character — play with it?

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Disney’s new augmented reality toys are promising, but frustrating

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