Disney shows off its first toys with augmented reality

Disney shows off its first toys with augmented reality

We’ve been hearing for a while about an augmented reality toy project from Disney, and now Reuters has published details about what part of that could entail. According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney’s movies or other properties. In the example seen by Reuters , pointing an iPad camera at a set of Little Mermaid -branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by “playing” them.

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Disney shows off its first toys with augmented reality

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