Atari files for bankruptcy protection in bid to save legendary brand

Atari files for bankruptcy protection in bid to save legendary brand

The leadership of Atari Inc., what’s left of the gaming legend behind Pong and the Atari 2600, is filing for Chapter 11 bankruptcy protection in an effort to free the company from French parent Atari SA, formerly Infogrames, reports the Los Angeles Times . An unnamed “knowledgeable person” says that the plan is to develop Atari, Inc. into a “modest” business based on “digital and mobile platforms,” presumably along with licensed merchandise, which CEO Jim Wilson says brings in about 17 percent of the company’s revenues. The report notes that Atari Inc.’s fortunes have been improving lately, thanks in part to the success of mobile titles like Atari Greatest Hits .

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Atari files for bankruptcy protection in bid to save legendary brand

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