Facebook has been seeing huge growth in the amount of traffic it sees from mobile devices, but so far making money on that traffic has been a struggle — CEO Mark Zuckerberg recently noted that mobile only makes up 14 percent of ad revenue, despite 60 percent of its users accessing the service from mobile devices . The Wall Street Journal reports on the company’s changing mobile ad strategy, including a Black Friday partnership with Walmart for the biggest mobile ad campaign in its history. The retailer mounted its 50-million-ad offensive by prepurchasing the space ahead of its competitors in an Apple-like move to corner the market.
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How Facebook tested new mobile ad tactics with Walmart