Blogging with Medium, the odd new product from Twitter’s founders
Blogging was once heralded as a great equalizer, seizing power from big media gatekeepers and redistributing it to the common internet user. But these days, super-posters are sucking up much of the oxygen — look at tastemaker Jason Kottke, snarky culture writer Hipster Runoff, and marketer Seth Godin, who shows up on the first page of a Google search for “blog.” It’s an intimidating scene for a newbie blogger. Medium, the new self-publishing platform from two of Twitter’s co-founders, Evan Williams and Biz Stone, promises to eliminate the need for bloggers to also be marketers.
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Blogging with Medium, the odd new product from Twitter’s founders