Apple: iPad mini profit margin is ‘significantly below’ corporate average
During Apple’s Q4 2012 earnings call , Chief Financial Officer Peter Oppenheimer has filled in a bit more of the iPad mini pricing puzzle . Despite the tablet’s $329 starting price — 60 percent more than competition like the Nexus 7 — the iPad mini’s gross margin is ‘significantly below’ the company’s average. Of course, Apple isn’t one to detail its margins, so there’s no telling how much less profit Apple gets per iPad mini than it gets on its other products. We do know that the $199, 7-inch Nexus 7 is sold at cost , and considering the iPad mini’s superior-feeling build quality and 7.9-inch screen the considerably higher cost of the mini can be partly accounted for. Continue reading…
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Apple: iPad mini profit margin is ‘significantly below’ corporate average
