“That’s the new Kindle, right? No? Oh, so it’s a Nook.” With three sentences, my mom laid out Sony’s problem in the ebook reader market. It’s not that there aren’t good options — the Kobo Touch is a very good device, and Sony has in the past built good ebook readers — but the Kindle and Nook brands are so entrenched and so synoymous with the category that any competitor needs to offer something exceptionally compelling to have a chance. Sony’s latest model, the $129 PRS-T2, is mostly an apples-to-apples competitor with the latest Kindle: it has a six-inch E Ink Pearl touchscreen, is extremely light and thin, and has battery life you’ll measure in months instead of hours or days

More:
Sony Reader PRS-T2 review

Comments are closed.