Korean critics call for Samsung to ‘reinvent itself as a first-mover’ in wake of US verdict
In light of Apple’s definitive victory against Samsung in its recent patent dispute in the US, The New York Times has taken a closer look at how the verdict has been received by analysts and journalists in Korea. While the local experts believe that Samsung’s strategies thus far have been unquestionably lucrative, the results of the trial in the US will force the company to abandon its prior practice of offering only minor innovations upon existing concepts. Instead, they believe the company must create its own category defining products and reinvent itself as a “first mover.” To read more about the impact the US trial has had on Samsung’s image abroad ad how experts believe the company should evolve, check out the full article at… Continue reading…
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Korean critics call for Samsung to ‘reinvent itself as a first-mover’ in wake of US verdict
