In light of yesterday’s launch of YouTube’s new PlayStation 3 app , Wired has published a fascinating (if long) look into the past, present, and future of the service’s Channels strategy. We all remember the old days of YouTube, looking at sleepy kittens and foxes on trampolines, but with over 500 million Channels the service is transforming into an outlet for consistent, high-quality series (full disclosure: our sister site, SB Nation , is a YouTube content partner). Google’s $200 million investment back in May seems to have paid off — YouTube claims that the top ten channels supported by this deal average more than a million views per week. Wired ‘s piece also addresses what it sees as YouTube’s biggest problems going forward

See the original article here:
YouTube Channels: what now?

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