While the last few days have been filled with theatrics from the Apple v. Samsung legal teams , today we got back to the two sides explaining their cases before the nine-person jury. Phil Schiller was up first , and walked the courtroom through the impetus for the original iPhone in 2004 — “We realized at the time that some phones weren’t any good as entertainment devices,” he said — as well as the success the smartphone had upon launch. In fact, after a few years the iPhone became so successful that the company had a simple shorthand for estimating sales of the newest version: “Each new generation sold approximately equal to all previous generations combined.” Pivoting to advertising expenditures, Schiller then outlined the company’s… Continue reading…

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Schiller, Forstall, and ‘Fight Club’: day three of Apple v. Samsung

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