This year’s presidential election has been marked by a dramatic increase of technology on the compaign trail as mobile apps , Xbox 360 hubs , and more are used to drive awareness and communicate with voters. The heavy tech push isn’t party-specific: both Democrats and Republicans have put a lot of effort into establishing an online presence. According to the Associated Press , Republican presidential nominee Mitt Romney has even taken a route that is usually reserved for companies looking to locate and understand potential customers: data-mining.

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Mitt Romney turns to data-mining to locate potential wealthy donors

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