Remember what the experience of shopping for a gadget was like at big-box stores years ago? Whatever your actual needs were, the store clerks would invariably steer you towards whatever they were getting a commission to sell, or whatever scratched their personal itch. Why would you even go to a store if you knew you would never get an honest answer? The problem was bad enough for Apple in the 1990s, when Macs were often relegated to a dark corner alongside the Ethernet cables, that the company started up its own retail chain . It didn’t get better for most of us until outlets like Best Buy backed off and sometimes made it a point to advertise commission-free staff.

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Editorial: Carriers, let customers choose their own phones

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