Apple expert: smartphone owners are willing to pay $100 premium for features Samsung copied
Apple’s been showing the results from a number of surveys today, and one expert witness just made one of the more intriguing statements we’ve heard: smartphone users would be willing to pay a $100 premium for the features Samsung is accused of copying. Dr. John Hauser, a professor of marketing at MIT, came to his conclusions after conducting an online survey, and found that the iOS “bounce-back” feature was worth a $39 premium to smartphone owners on its own; coupling the feature with tap-to-zoom and two finger gestures, he said, would bring that total to $100. He produced similar results for tablets; according to his study, bounce-back was worth $45 on a tablet, while the total for all features came in at $90
See original article:
Apple expert: smartphone owners are willing to pay $100 premium for features Samsung copied
