Nike+ Training and Basketball: creating a game inside the game
Nike has long been known for its highly specific athletics gear. Its shoes are all sold under the same umbrella, but each one is specialized for basketball, cricket, free running, or some individual buyer’s needs. At the same time, the company is one of the most established sources of electronic exercise tracking, starting back in 2006 with a jogging sensor that paired with Apple’s iPod.
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Nike+ Training and Basketball: creating a game inside the game
