Japan is yet to have a smash hit e-reader, but that could be about to change this summer. The Kobo Touch, which launches on July 19th through Rakuten , has already become the most-ordered item on the online retailer’s website. Rakuten isn’t giving numbers, but if the claim is legitimate it’d mean a significant response to the device from the Japanese public — Rakuten is the biggest e-commerce company in Japan and the third-largest in the world.

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Kobo Touch e-reader is the most popular product on Rakuten in Japan

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