Clicks are the single cell organism of the digital advertising world. See how a click moves through the advertising ecosystem covering all the basic components, including delivery engines, billing systems, reporting systems, data pipelines, and fraud detection systems.

• Robert Devine

  Robert works in adCenter managing a couple billion dollars in billing one click and impression at a time. He has worked in the software-as-a-service space for the better part of a decade, joining most recently from the Live Meeting team.

Microsoft Advertising Platform: A Day in the Life of a Click | pdc2008 | Channel 9

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